has trait

This guide describes the has trait condition.

The has trait condition includes any visitor which has a specific user trait, e.g.company, age.

this condition defines an audience of visitors based on a identify event. For more information check the identify event guide.‌


The structure of this conditions is:‌

  • has trait

  • trait

  • operators

  • value


The operator defines the trait of the visitor to be part of the audience.​‌

You can select following operators:‌

  • equals

  • does not equal

  • contains

  • starts with

  • ends with

  • less than

  • greater than



Create dynamic personalized content for visitors which work in a specific vertical, e.g. e-commerce:​‌