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Has Trait

This guide describes the has trait condition.
The has trait condition includes any visitor which has a specific user trait, e.g.company, age.
this condition defines an audience of visitors based on a identify event. For more information check the identify event guide.‌

Structure

The structure of this conditions is:‌
  • has trait
  • trait
  • operators
  • value

Operators

The operator defines the trait of the visitor to be part of the audience.​‌
You can select following operators:‌
  • equals
  • does not equal
  • contains
  • starts with
  • ends with
  • less than
  • greater than

Examples

Vertical

Create dynamic personalized content for visitors which work in a specific vertical, e.g. e-commerce:​‌