Introduction

Merge tags or personalization tags allow you to insert data and dynamic visitor content. For example the visitors city.

How to add a merge tag

To add a merge tag to a rich text field click Embed inline entry and select a Nintetailed Merge Tag.

Location merge tags

• City of the visitors, e.g. "Berlin"

• Postal code of the visitor, e.g. "10214"

• Region of the visitor, if known, the ISO 3166-2 name for the first level region, e.g. "Berlin".

User traits merge tags

Add merge tags

To use your user traits merge tags in Contentful add a new entry for every trait, e.g. first name.

1. Create a new merge tag.

2. Add the ID of your user trait. Use the prefix traits_ and your trait name, e.g. traits_firstname.

3. Publish the entry.