This section describes how to create personalization
Personalization is one of our core features. Within different headless CMSs, we have created the Experience Assistant to help personalize content before they are delivered by your preferred delivery SDK to the front end.
Within headless CMSs like Contentful, Hygraph, DatoCMS, etc., you can create tailored content for specific audiences based on different conditions.
With our app installed on your CMS space, you can easily personalize any entry by creating variants. For more personalization inspiration, you can check our playbooks.
To start personalizing your entries, follow the steps below:
For any content type set up in the installation process, you can create a personalization or an experimentation experience, depending on your chosen experience.
To create an experience, click on the
Contenton the top navigation bar and click
- After choosing an entry, click on Create Experience to apply personalization experience from the drop-down list:
- Click on
Create personalizationto create a personalization experience.
A new interface to create personalization for this entry is loaded like below:
Name your experimentation and Description
From the above image, you need to give a name to your personalization experience and a description which is optional.
Next Stepbutton for the next tab.
In this step, you can define what kind of audience can see personalized content for this entry:
Create audience for experimentation
To add an audience, select the Create new audience to create an audience or select the Link existing audience to add an existing audience. Check this section for more information on how to build an audience.
Select an audience
When creating new audiences, define the signals for that audience. For example, visitors from a specific campaign with an
Next stepbutton to activate the variant tab.
New variants are created with the same entries as the baseline, so you can adapt the relevant content for the audience.
To create a variant or link an existing variant, click the drop-down button,
Set variantand select the entry for which you want to create a variant.
- After creating your variant, make sure to publish your entries.
Publish the variant with the audience and the baseline entry. Depending on your publish workflow, the personalized content will be shown to a specific audience.
To create personalization via the Ninetailed experience, follow the steps below
In your Contentful space, navigate to
Contenton your navigation bar, Click the drop-down button to choose a content type. See the image below :
Ninetailed Experiencecontent-type from the drop-down in the filter box under your navigation bar. See the image below:
Click on the
Add Entrybutton to select an entry, and then select
Ninetailed Experience. See the image below:
After the above steps, you can start creating your personalization experience. See the image below:
To create a personalization experience, select the Create personalization button. See the GIF below:
- After clicking the
Create personalizationbutton, the experience assistant is loaded to help you create your personalization experience.
- You need to create or link an audience that will view the experience. To add an audience, click the
Select audiencebutton to create or link an already existing entry.
- You can define what percentage of your audience should not see an experience using the Holdout field.
- Next, define your baseline or link content by clicking the
Set baselinebutton to create a new baseline or link an existing entry.
- To add a variant, click the
Set variantto create a variant or link a new one.