This section is an overview of how experimentation works with Ninetailed


The experimentation tool offers the ease of testing content variants before determining what variant performs best.The experimentation tool gives you access to a range of various test types to help find what content impacts most on your visitors and increases user experience and conversion rate.

Types of Experimentation

Ninetailed offers three significant types of testing/experimentation.
  • A/A Testing
  • A/B Testing
  • A/B/n Testing

What Is A/A Testing

A/A testing is a method of testing in which two identical versions of a web page are shown to users at random. The purpose of A/A testing is to identify any discrepancies between the two versions that could impact the user experience.A/A testing can be used to test anything on a web page, from the layout to the color scheme. It is an effective way to ensure that changes made to a web page do not negatively impact the user experience.

What Is A/B Testing

A/B testing is a randomized experiment with two variants, A and B. It is a scientific method used to compare two versions of something to determine which one performs better.The goal of A/B testing is to identify whether the change results in a statistically significant improvement in a metric of interest, such as click-through rate, conversion rate, average order value, or other desired actions.

What Is A/B/n Testing

A/B/n testing is a method of marketing research that compares three or more variants of a product or service to determine which is most effective in achieving the desired outcome.The variants can be anything from different marketing messages to different product features.A/B/n testing is typically used to compare conversion rates, but it can also be used to measure other outcomes, such as customer satisfaction or brand awareness.

Reference Terms

  • Control: Control in A/B testing is a term used to describe the main component experiment is been carried out.
  • Variation: Variation is a term used to describe the new version of the main (control) component.
  • Hypothesis: This is the expected impact of the variant. Ninetailed experience wizard gives you an option to write a hypothesis before running the experiments.

Multiple Components

Experimentation component is one of the core features of the experimentation tool: you can create experiments for more than one web page or certain components by clicking the add component button in your content management system (CMS) space.

What Is Next

To start using the experimentation tool, check the next sections.