Legacy Model Personalization
This documentation is for users of the Contentful Ninetailed legacy content model, DatoCMS users, and Hygraph users, for which personalizations but not experiments are supported. If you are using the latest Contentful or Contentstack Ninetailed content model, refer to our Managing Experiences documentation instead.
To create a personalized variant within the legacy model:
- Navigate to a content entry of a type for which you have enabled personalizations
- Go to the
Variantsfield and click onCreate variant of...orLink existing entries - Variants need to be linked to a specific audience. When you have updated the content of the variant entry, create or link an audience entry
- Publish the baseline content, variant, and audience entries
It is often the case that a visitor is in different audiences at the same time. Ninetailed only selects one variant per baseline entry to show to a visitor at a time.
The order of variants attached to a content entry determines how your variants are prioritized; variants that you place at the top of the list of are considered higher priority, meaning they override variants placed lower in the list. We recommend therefore that you order experiences from top to bottom in order of most specific audience to least specific audience.