Adaptive Content Funnel

If you produce content for different stages of your sales funnel you can personalize the customer experience based on the funnel stage.

Cold traffic

Cold traffic are first-time visitors. Send them to...

• Blog posts

• Videos

• Podcasts

• Research findings

• Lead magnet squeeze pages

• Surveys

• Guides

and remove...

• on-site discount ads

• subscribe pop-ups

Warm traffic

Warm traffic are returning visitors and visitors which are aware of your brand, e.g. brand campaign traffic. Send them to...

• Lead magnets (e-books, white papers, etc.)

• Product demos

• Webinars

• Free tools

• Free trial signup pages

• Events

• Offers

Hot traffic

Hot traffic consists of people who have already bought something or a service from you. Send them to...

• Sales pages

• Landing pages

• Product pages

• Offer pages

• Service pages