If you produce content for different stages of your sales funnel you can personalize the customer experience based on the funnel stage.
Cold traffic are first-time visitors. Send them to...
Lead magnet squeeze pages
on-site discount ads
Warm traffic are returning visitors and visitors which are aware of your brand, e.g. brand campaign traffic. Send them to...
Lead magnets (e-books, white papers, etc.)
Free trial signup pages
Hot traffic consists of people who have already bought something or a service from you. Send them to...