You can improve the understanding of site visitors using their actions with every visit, and every interaction-what they see, how they browse, what they look for, all this adds tremendous value and an understanding of their intent.
Explicit personalization lets the user inform the website of his or her preferences. So, you may also take the opportunity to collect relevant information through surveys by asking for it.
Self-segmentation is, as its name implies, asking your customers to tell you which segment of the audience they suit best. When the visitor selects the segment, he will become a member of the audience.
Self-segmentation allow for immediate on-site personalization without previous customer data. It works really well when you want to personalize based on:
Industry or vertical