Within Contentful you can create relevant content for specific audiences. These entries are variants of the original entry (or baseline) and are
To create a variant in Contentful:
For any content type which was set up in the install process you can create or link a variant.
Go to the
Variants field and click on
Create variant of... or
Link existing entries.
New variants are created with the same content as the baseline, so you can adapt the relevant content for the audience.
Variants need to be linked to a specific audience. When you have updated the content of the variant entry create or link an audience.
When creating new audiences define the signals for that audience. For example visitors from a specific campaign with an
Publish the variant with the audience and the baseline entry. Depending on your publish workflow the personalized content will be shown to the specific audience.