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Identifying whether a visitor has received a specific trait.
has traitcondition targets any visitor whose profile contains a specific trait. Traits are key-value pairs that capture information about each unique visitor. Traits can be anything that your Ninetailed-enabled website sends to Ninetailed, or that third-party applications have pushed into Ninetailed. Traits can include things like a visitor's:
- company name
- loyalty program status and points
- favorite color
- anything else you can think of!
"has trait" in the Audience Builder
Note that trait values that are neither encoded as strings nor numbers will be coerced to their string equivalent. For example, if you want to build a rule to match a trait whose value is the boolean
true, use the string
"true"as the value when creating the rule.
Create dynamic personalized content for visitors who work in a specific vertical, e.g. e-commerce: