Albacross

Leveraging IP Reveal data to create personalized Experiences.

To use Albacross, you need an active Albacross subscription.

What Is Albacross

Albacross uses reverse IP tracking technology, which allows you to identify the companies that visit a website based on their IP addresses. It then provides detailed information about those companies, including company name, industry, location, website, and contact information for key decision-makers. You can make use of Albacross by automatically enhancing visitor profiles with additional organizational data when Ninetailed events are performed.

When active, the Albacross integration will look up the IPv4 address of any event sent to Ninetailed's Experience API event using the Albacross Reveal API. If the Reveal API identifies an IP address, additional traits about the user and their organization are be added to the visitor's profile. These traits can then be used to create Audiences or as variables for Merge Tags.

If no IP match is found, no new traits are added.

Installation

For developers using our SDK: Ensure your application is using at least version 3.5.0 of all npm packages using the @ninetailed scope (Ninetailed SDKs, Ninetailed Plugins, and Ninetailed Utility Libraries).

All you have to do is to insert your Albacross API key in our Ninetailed Dashboard. To do so, open the Customer Data section, then click Albacross, and finally, save your Albacross API key.

Available Traits

The following traits are added within the traits.albacross object when an IP address match is found. These values are also detailed in the Albacross Reveal API documentation.

Property	Description
address.city	string: The city of the company, all lowercase
address.state	string: The state or region of the company, all lowercase
country	string: The two letter country code of the organization, e.g. US
description	string: A meta description of the organization, typically a sentence long
employees.from	number: A lower bound of the number of employees of the organization
employees.to	number: An upper bound of the number of employees of the organization
financial_report.from	number: A lower bound of the number of employees of the organization
finacial_report.to	number: An upper bound of the annual revenue of the organization
financial_report.currency	string: The currency in which financial_report.from and financial_report.to are reported
founded_year	number: The year the company was founded
linkedin_industry_code.code	string: The LinkedIn industry code to which the company belongs
linkedin_industry_code.category	string: The associated human-readable name of the LinkedIn industry to which the company belongs
linkedin_url	string: The url of the company's page on LinkedIn
name	string: The name of the company
url	string: The canonical URL of the company's website

Use

You can access a nested trait value by using the dot . notation when creating Audiences. When targeting Albacross' trait values for Audience rules or merge tags be sure to prefix the trait name from the table above.

Creating Audiences with Albacross

To learn more about Audiences and how to create them, have a look at our Audiences section.

In order to use any trait values from Albacross for building an Audience rule, use albacross as a prefix.

Example:

To leverage the trait value employees.from if it is available, use albacross.employees.from as a key.

Using Albacross trait values to build Ninetailed Audiences

Creating Merge Tags with Albacross

If you would like to display any trait values from Albacross as a Merge Tag, use traits.albacross as a prefix.

Example:

To leverage the trait value linkedin_industry_code.category as a Merge Tag, use traits.albacross.linkedin_industry_code.category as Merge Tag ID.

Using Albacross trait values to create Ninetailed Merge tags