Leveraging data to personalize from Twilio Segment - the leading customer data platform.
Segment is a customer data platform that provides a single source of truth for customer data. It consolidates data from disparate sources and makes it available in a unified format.
This makes it possible to create a unified view of the customer, which can be used for segmentation, marketing, and analytics. Segment also offers tools for cleansing and enriching data, as well as for managing customer identity.
Segment provides the infrastructure to collect customer event data from your apps and then forwards that data to the destinations of your choice. This allows you to take action on your data and better understand your customers in real-time.
To set up Ninetailed to receive Segment data:
- 1.From the Destinations catalog page in the Segment App, click Add Destination.
- 2.Search for "Ninetailed" in the Destinations Catalog, and select the "Ninetailed" destination.
- 3.Choose which Source should send data to the "Ninetailed" destination.
- 4.Go to the Ninetailed Dashboard and copy the "API key."
- 5.Enter the "API Key" in Segment's "Ninetailed" destination settings.