Leveraging data to personalize from Twilio Segment - the leading customer data platform.

What Is Segment?

Segment is a customer data platform that provides a single source of truth for customer data. It consolidates data from disparate sources and makes it available in a unified format.
This makes it possible to create a unified view of the customer, which can be used for segmentation, marketing, and analytics. Segment also offers tools for cleansing and enriching data, as well as for managing customer identity.
By integrating Ninetailed with Segment, you can quickly integrate first-party data for personalization with Ninetailed by creating Audiences or using Merge Tags.

What Is a Destination

Segment provides the infrastructure to collect customer event data from your apps and then forwards that data to the destinations of your choice. This allows you to take action on your data and better understand your customers in real-time.


To set up Ninetailed to receive Segment data:
  1. 1.
    From the Destinations catalog page in the Segment App, click Add Destination.
  2. 2.
    Search for "Ninetailed" in the Destinations Catalog, and select the "Ninetailed" destination.
  3. 3.
    Choose which Source should send data to the "Ninetailed" destination.
  4. 4.
    Go to the Ninetailed Dashboard and copy the "API key."
  5. 5.
    Enter the "API Key" in Segment's "Ninetailed" destination settings.
Ninetailed can also be a data source for Segment, leveraging Ninetailed's data for analytics within Segment. To learn more, see our Segment SDK plugin.
Last modified 2mo ago