Audience Insights

Evaluate how your visitors are distributed among your Ninetailed Audiences from within your content management system.

Determining what content to experiment with or personalize starts with understanding your visitors. Audience Insights visualizes the number of profiles and sessions your Ninetailed Audience had over time. You can use this information to identify the user segments with the highest impact for personalized and/or experimental content.

Audience Insights can be accessed in any Ninetailed Audience entry directly in your connected Content Source by selecting the Insights tab.

Currently, our Contentful and Contentstack apps support Audience Insights.

Data and Options

The main number and graph display the total number of active profiles (unique users) or sessions (periods of activity with no more than 30 minutes of inactivity) belonging to the audience within the given timeframe. A profile or session will be considered to belong to audience starting with the first event that places them into that audience. Active means the profile or session have sent at least one event to Ninetailed within the specified timeframe.

The percentage displayed compares the number of active profiles or sessions that are in the selected Audience compared to the total number of all active profiles or sessions. For example, "60% of all profiles" indicates that 60% of all active profiles are in the selected Audience for the selected time frame. Note that profiles can belong to many audiences simultaneously.

The graph breaks down active profiles/sessions per 24 hour period, where a profile/session is also considered active if they have sent at least one Experience API event in the 24 hour period.

Use the period and scope options to change time period (X-axis) and count data (Y-axis) displayed in the graph.


Select the time period to consider.


Select whether to display the count and history of Profiles or Sessions.

  • Profiles will display the number of active unique profiles in the Audience

  • Sessions will display the active number of periods of interaction with no more than 30 minutes of inactivity (the same specification used by Google Analytics) conducted by users belonging to the Audience

Data availability

Data for Audience Insights is processed in near real-time in hourly intervals.

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