This guide describes how to create Ninetailed Audience entries and the different types of rules that are used to define audiences.
An audience is a group of people identified by set of rules. They are the mechanism by which you show different personalizations and experiments to specific groups of visitors. For example, you can create an audience of visitors which have seen a specific page of your website, an audience of visitors who share custom attributes in common, and much more.
Creating an audience is as simple as creating an entry of type Ninetailed Audience in your CMS. Because an audience is an entry in your CMS like any other, you can publish and govern audiences using the functionality native to your CMS.
An audience consists of a
name, an optional
rules. Rules are the criteria that a visitor's profile must meet in order to be segmented into that audience.
An audience is also assigned an ID, typically the ID of the entry itself in your CMS. We recommend not changing the ID after the audience has been created.
You have great flexibility to define audiences. There are many types of rules, and rules can be combined together using
orcombinators to narrow or broaden the scope of audience.
Rules require that your web application makes use of Ninetailed SDK
identifyevents. Some rules can be used when any of these methods are used, while others require specific tracking methods to be implemented. Consult each rule type for further guidance. See also the documentation of each of those events.
Seven distinct rule types are available for defining audiences: