Google Analytics is a web analytics service that provides insights about traffic across various platforms, and how users interact with these platforms. It offers real-time data that can be used to track marketing campaigns, assess application performance, and understand customer behavior.
Additionally, Google Analytics measures conversion rates, revenue, and other metrics for various businesses.
Google Analytics provides you with conversion rates, revenue, and other metrics to measure the success of your e-commerce business or B2B saas model.
All of this data can be accessed through the Google Analytics dashboard, which makes it easy to monitor application performance and identify areas for improvement. Overall, Google Analytics is essential for any business that wants to understand its online customers and improve its user experience (UX).
Install the Analytics Package
To set up Ninetailed to send Google Analytics data, you need to install the @ninetailed/experience.js-plugin-google-analytics package.
To get your Google Analytics trackingId, you can refer to this page
Google Analytics Parameter
To get started with our Analytics plugin, the following parameters are needed. You'll then be able to send events to the preferred Analytic solution for analysis
Field
Type
Priority
Description
trackingId
String
required
This is a unique field required by the Analytics tool, to collect data inserted on your platform.
actionTemplate
String
optional
This is a unique field required by the Analytics tool, to collect data inserted on your platform.
labelTemplate
String
optional
Defines categorization for events
The actionTemplate
Google events include two required properties to track user interaction on websites which include:
Event Category: This is a name given to a group of similar events you want to track.
Event Action: This is a name assigned to the type of event you want to track for a particular web page element.
The event Action, by default, is set as Ninetailed but you can create your custom assign your event name using the actionTemplate property which is templated String.
The category is "Ninetailed” and can’t be changed
Check Connection
If you successfully connect Google Analytics to your platform, the following parameters in the image below should be noted for success:
Open your dev tool.
On the network tab, your payload should contain the following
On successful GA connection
Note: The Event action (ea) and Event label (el) depend on the actionTemplate and labelTemplate
What Is Next
With the above instructions, you should have Google Analytics ready to capture user interactions with your channel.